Planning For Good started in the early hours of the morning in a seedy bar in San Diego…
After a number of alcoholic beverages, Ed Cotton and Mark Earls began chatting about the frustrations that advertising and media types often feel. The professional skills that we all learn over many years in the business were not always being put to the best use. I think that Mark’s exact quote was something along the lines of, “If have to re-segment the pickle market one more time I might hit someone!” Ed probably had a slightly worthier sentiment…
So Ed decided to set up Planning For Good.
Planning for Good is an international organization. An organisation that brought together advertising, media and PR strategists and friends and matched them up with real Not For Profit client briefs. It would offer people the chance to meet new folks, get exposed to different ways of working and ideas and use their planning skills for good.
All very “wisdom of crowds,” collaborative creativity, wiki-working, Web 2.0 (and any other buzz-words that we choose to appropriate!)Planning For Good has to date worked on briefs for Unicef, New Orleans redevelopment committee and Live Earth.
There are now PFG hubs in 31 cities around the world.
This is the blog of the UK PFG hub:
Once a month we will post a new client brief up onto this blog.
There are three ways that you can get involved:
1. In person – We will host a work session at 11am on the First Friday of every month. Come along and help solve the brief together.
2. Virtually – Post up your thinking and ideas directly to the blog
3. Virtual Teams – If there are a number of you that you know work well as team but you can’t get to a First Friday, why not work together as a virtual team and post up your thoughts as a group.
All thoughts will be collated and presented back to the client with the ultimate aim that they get produced.
